Malaysia · Est. 2026

For the things dads say when nobody is listening.

Nothing Doing makes everyday family moments wearable—starting with Dad Mode.

Meet Dad Mode ↓Follow on Instagram ↗

THE ORIGINAL
HOUSEHOLD
COMMENTATOR

The Nothing Doing dad mascot wearing glasses and a songkok

SAY IT AGAIN, ABANG

01
DAD MODE

Collection 01

DAD
MODE

Inspired by the familiar household moments dads somehow take personally. A first drop about the voice in the next room—and why you still hear it in your head.

First drop — coming soon

NOTHING DOING / DAD MODE

WHO IS PLAYING WITH
THE SWITCHES?!

“

Small moments.
Big familiar.

The label

Nothing Doing is not doing nothing.

We turn the small, recognisable moments of family life into considered apparel. The things that make you roll your eyes, laugh later, and remember where you come from.

This is not novelty merch. The humour is observant, familiar and warm—made with a little more care than the comments that inspired it.