Dad Mode, in progress
Follow the making of the first drop on Instagram and TikTok.
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Malaysia · Est. 2026
For the things dads say when nobody is listening.
Nothing Doing makes everyday family moments wearable—starting with Dad Mode.
THE ORIGINAL
HOUSEHOLD
COMMENTATOR
HOUSEHOLD
COMMENTATOR
SAY IT AGAIN, SON
01DAD MODE
Collection 01
DAD
MODE
Inspired by the familiar household moments dads somehow take personally. A first drop about the voice in the next room—and why you still hear it in your head.
First drop — coming soon
Want first notice? Join the list ↓NOTHING DOING / DAD MODE
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Small moments.
Big familiar.
The label
Nothing Doing is not doing nothing.
We turn the small, recognisable moments of family life into considered apparel. The things that make you roll your eyes, laugh later, and remember where you come from.
This is not novelty merch. The humour is observant, familiar and warm—made with a little more care than the comments that inspired it.
Journal
Still observing.
Notes from a household where nothing ever quite goes unnoticed.